Get some exposure by organizing a competition on Facebook. You could select a winner randomly among your friends, post trivia questions or have a photo contest related to your products. Make sure you advertise your contest on your website and newsletter: the goal is to get more people to find you on Facebook.
Have links on your main Highly recommended Website to your main social media profiles. Your Twitter, Facebook, YouTube, and Google+ pages should all be linked from your main website. So, that customers know that they are the official websites for your company, and they can trust the content that is published on those social media sites.
To make sure your social marketing campaign is reaching your customers, find out where they congregate. Are many of them on Facebook or do they prefer Twitter? Depending on your niche, you might be better off looking at LinkedIn or even YouTube. Poll your customers and find out where they spend their internet hours. Pitch your tent there.
Try to map out your objectives and goals for participation when starting a social media marketing campaign. Make them available throughout the company so that everyone within the organization is on the same page. Results from social media marketing will be more productive and better focused when all activities are aligned and working towards the same goals.
It's very simple for your Facebook followers to share posted content. If your follower comments on a post you have made, that comment shows up in their own feed and can be seen by all of their friends. Encourage people to participate and engage with each other.
Use your content to talk about how well you are doing on social media websites. For example, when you have more followers than Bill O'Reilly, you could mention that on your profile. Be sure that you thank those who demonstrate an interest in what you are doing and discuss your experience when it comes to social media. Many people will share this kind of article.
Use your business name to create your Facebook and Twitter accounts. This will protect you from seeing your business' name used by others in posts or content that you feel is inappropriate to your business. Your goal is to secure the name, so that no one else will take it in the future.
Adjust your Twitter profile settings to ensure that all of your business posts are automatically tweeted. You can even post links to updates from a few affiliates' high-quality blogs. They will love the free publicity, and your customers will appreciate that you are pointing them to quality content.
Giving away freebies via your social profile is a great way to entice new followers. By hosting a giveaway you will gain many new followers. Choose an interesting freebie, then post links to that deal on popular deal forums like FatWallet.
If you are using social media to promote your product and you have written a blog post, have it posted to your Facebook page as well. This way, everyone that is on your friends list has access to your blog post. The same holds true for other social network sites.
Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.
When using social media marketing know your audience. This is true for any marketing strategy, but especially important here to ensure your message is reaching the right people. Consider who could use your product or service and seek them out using the specifications available when placing your ad on a social media site.
To pass along information from popular Twitter users, you can re-tweet their updates or use the @ symbol followed by their username. By doing this, they receive notification that you have posted about them. This can either lead to a tweet reply, or they will re-broadcast your post to a wider audience.
When using social media to promote your business, it is important to remember not to pay or offer incentives for others to write good reviews of your business. In the same vein, do not do the same to denigrate rival companies. This comes across as tacky and cheating, and behavior like this can often easily be detected by others on sites such as Yelp. If you run a good business, it should speak for itself and the positive reviews will come.
Relax, it is just an online conversation. Email used to scare the pants off of companies who did not understand the good, the bad, and the ugly of the whole thing. Now it is the go-to communication channel. Social media is the new channel, and find more info all you need to do is sit down and talk to your customers. It is what they want and what you need.
Try hosting question/answer sessions online to boost interest about your services and products via social media. This is a good way to get more info people to know the most about your products and services. Allowing your customers to ask you questions directly, helps to create a more personal relationship between you, and your potential customers.